I’ve been promising for a while now to create a video showing how to use Power Point to create your own graphics.  We all know that the image we create for ourselves online can make or break us.  Having consistent graphics throughout all of your Social Media platforms is one way that you can portray a professional image.  You may not think that graphics are a big deal when it comes to your business, but they do play a roll in how people perceive you.

So sit back, relax and enjoy this tutorial on creating great graphics for your Blog or Social Media platforms.  (I have used my laptop to create this video because it is the computer that I have Microsoft Office on.  The problem with recording a video on my laptop is any keystrokes are very loud and bothersome … so I am apologizing in advance for the ‘tapping’ of the keys :D .) Continue reading »

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You may know the iFrame Engine App as ‘FanPage Engine’.  With Facebook’s switch to the iFrame format, FanPage Engine introduced iFrame Engine with all of the same great features as FanPage Engine.  I must warn you that this is a paid application and the link to iFrame Engine in the previous sentence is an affiliate link.

In this video, you will see the packages available with iFrame Engine, including the recently introduced FREE version which allows you to create one tab on one Facebook Page with limited modules.  If you want to create multiple tabs on multiple Pages, you will need to purchase the package that fits your needs.  Watch the video and see how easy iFrame Engine is to use as I edit one of my existing landing tabs. Continue reading »

With all the panic over Facebook’s change to the iFrames format for creating landing tabs subsiding, I wanted to take a few minutes to show you just how easy it is to create your own landing tabs for your Facebook Page.  The app that I am using in this video is called Static HTML: iFrame Tabs.  The reason I recommend this particular app is that it is very easy to use and the support offered by the developers on their Facebook Page is exceptional.

So click play, and see for yourself just how easy this is … Continue reading »

Wow … there seems to be a bit of a frenzy over the new Facebook iFrames taking over from the Static FBML App.  Please … don’t panic.  The changes are actually very positive.  ‘iFrame’  or ‘inline frame’ is simply an HTML code that allows you to embed any web page within another web page (Facebook).  The main difference between FBML and iFrame is that Facebook will no longer be ‘hosting’ the landing page content.  iFrame also gives you many more tools and capabilities.

It is important to note that your current custom FBML landing tabs will continue to work for about another 6 months.  There is time to switch your landing pages over to the new format.  As of today, March 11, 2011, you will no longer be able to add the Static FBML Application to your Facebook Pages.  However, if you already have the application, you can continue to use it until sometime towards the end of the year.  A specific date is yet to be announced.  Keep in mind that this is a time of transition and many companies are in the process of creating and testing iFrame apps.  It might be a good idea to wait a little while before tackling the upgrade to iFrame in order to give developers an opportunity to fine tune these applications. Continue reading »

Facebook began to roll out the new changes to Facebook Pages today.  I took some time to play around with the new format and made a quick video to give you a tour of 5 cool highlights of the new Facebook Pages.  Some of the changes are going to be a huge benefit to online marketers.  Check it out:  Continue reading »

The new Facebook profile has five thumbnails across the top of your profile page.  You can use these thumbnails to create a banner effect on your profile page, either of a cool scene or picture, or an actual advertisement banner.  If you have Photoshop, you can create this effect quite easily.  This video takes you through the process of creating the thumbnails in Photoshop and adding them to your profile page’s thumbnails. Continue reading »

I was reading a book by Erik Qualman called ‘Socialnomics” recently and at one point the author talked about assessing your life through your social media posts.  I found this quite fascinating and thought I would share it with you.

Qualman states that social media allows you to take a ‘real-time inventory of your life’.  One of the examples comes from 83 year old Bill Tily: Continue reading »

Creating custom tabs for your Facebook FanPage can be overwhelming if you don’t know a lot about html.  The good news is that there is a service that supplies you with easy to use templates to create dynamic custom tabs.  However, you will still need to create some graphics or have someone create them for you.  The service is called FanPage Engine and you can find it simply by typing ‘FanPage Engine’ into the search bar in Facebook.  It is a paid service, but could save you a lot of money in having custom designed tabs created for you. Continue reading »

500 million active users, search engine capabilities, more traffic than all of Google’s sites combined in the month of August 2010 … if you are not marketing on Facebook, you are missing out on a huge opportunity. If you want to find your target audience, they’re on Facebook.  Creating a Facebook Fan Page to interact with your followers has become a necessity, and, it is very simple to do.

Some of the other advantages of a Facebook Page include:

  • Unlimited number of fans or “people who like this”
  • Ability to create custom tabs with opt-ins, banners, videos and graphics
  • Ability to connect your Blog posts directly to your Page’s Blog tab
  • Ability to send a single message to all of your fans

Join me in this video as I take you through the steps to creating your Fan Page (or, as Facebook now refers to them , Facebook Page) and a quick tour of the main features. Continue reading »

When I first started using Social Media in my business, it created a problem for me with my Facebook account. I use Facebook to keep in touch with friends around the world and I didn’t want to mix business posts within my personal account.

Facebook lists allow you to control who your posts are seen by. So, if I want to post something personal that I just want my friends to see, I select that list for the post. I belong to the TSA (Tribe Syndication Association) where we syndicate each other’s content. When I post a link to someone’s blog, I generally just want that post to go out to my business network. With Facebook lists, I can select my “Networking” List for these posts to be seen only by people I have put on that list. Continue reading »

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